Microsoft reveals appointment of General Manager, UAE
Eve Goode
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Microsoft has revealed the appointment of Amr Kamel as General Manager, UAE, effective from 1 July 2025.
Amr Kamel
Microsoft states that the new General Manager is a respected and seasoned executive with nearly 20 years of experience at the company.
Kamel brings deep regional expertise, strategic acumen and a track record of delivering business transformation and innovation at scale.
In his new role, the company explains that he will lead Microsoft’s efforts to support the UAE’s national digital and AI priorities, foster sustainable economic growth and empower customers, partners and developers to realise the full potential of cloud and Artificial Intelligence.
Kamel most recently served as General Manager – Global Partner Solutions for Microsoft across Central & Eastern Europe, the Middle East and Africa, where he accelerated the company’s partner ecosystem and delivering solutions to organisations across the region.
UAE position
As Kamel begins the journey in his new UAE position, Kamel will continue leading Microsoft’s agenda to support the country’s ambitious digital and AI transformation journey by driving innovation, empowering organisations and championing Microsoft’s commitment to responsible AI.
The company says that his focus will include deepening the company’s partnership with the UAE government, advancing national priorities by harnessing trusted cloud and AI technologies to accelerate innovation in critical sectors such as healthcare, energy, education and finance, while supporting the country’s strategic vision to build a knowledge-based, diversified economy beyond oil.
Kamel will also drive efforts to empower the next generation of developers, entrepreneurs and organisations, reinforcing Microsoft’s goal to skill one million people in the UAE with essential AI capabilities by 2027, the company adds.
“Meaningful, lasting impact”
Kamel commented on his appointment: “I’ve always believed in the power of technology to unlock human potential, drive innovation and create meaningful, lasting impact – from education and employment to economic opportunity and quality of life.
“It’s both a passion and a personal mission to contribute to this transformation at scale. Having called the UAE home for a number of years, I’ve seen firsthand the incredible digital ambition here.
“I’m thrilled to now lead the Microsoft UAE team at such a pivotal time, enabling our customers and partners to harness cloud and AI to support the UAE’s ambitious national agenda and deliver on Microsoft’s mission to empower every person and organisation to achieve more,” he concluded.
