IDIS highlights the value of AI video technology for retail
James Thorpe
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New AI video technology solutions are outperforming conventional security systems in retail applications, achieving faster return-on-investment and delivering notable new benefits, reports IDIS.
While conventional surveillance systems are focused largely on security and targeted at loss prevention, the latest AI-powered video solutions are proving to be as attractive to retail sales directors, marketing departments and heads of finance, says the Korean video technology company.
The value of AI video technology
The latest IDIS educational eBook, ‘Designing compelling retail video solutions to increase efficiency and boost profits’, explains that while the market is highly fragmented, making it potentially difficult for buyers to evaluate which AI video technology solutions offer genuine value, systems integrators can offer compelling, value-driven solutions by learning from the recent wave of successful multi-branch and international retail projects.
Drawing on IDIS’s ongoing successes working with a wide range of retail businesses, including fashion and beauty branch retailers, franchises, luxury boutiques and supermarket chains, the eBook shows how systems integrators can easily design and quickly install solutions that deliver multiple benefits, not just improving loss prevention but increasing operational efficiency and boosting profits.
Better yet, the new range of AI-enhanced video solutions from edge cameras and AI boxes are not costly or complex to set up, and can now provide accurate answers to a wide range of intelligence questions that matter to retailers – including location footfall, customer capture rates and conversion rates, demographic data, dwell time and data around seasonal and longer-term trends.
Accurate, reliable and granular data is becoming essential for centralised retail management teams, which oversee multiple remote branches and need a clear picture of each location’s performance, said Koray Ozyildirim, IDIS Türkiye Country Manager and one of the company’s retail experts.
Only with accurate information can these decision-makers know where to open, close or expand stores; what rents are realistic in each location and how local store managers and staff are performing versus other locations, which enables centrally informed decisions to support each store or regional branches with the right stock, promotions, marketing, displays and staffing levels.
“Unlocking significant new value”
“This new IDIS guide explains clearly how the latest AI video solutions are unlocking significant new value, what they are measuring and what they are revealing,” Koray Ozyildirim adds.
“Available to download for free, it is essential reading for any systems integrators working in today’s fast-moving retail space.”
‘Designing compelling retail video solutions to increase efficiency and boost profits’ can be downloaded here with a single click. To find out more about IDIS solutions, visit: www.idisglobal.com.
