PPDS reveals appointment of the new dvLED Solutions Manager
Eve Goode
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PPDS has announced the appointment of experienced indoor and outdoor direct view LED integration specialist, Jeroen Feldman, to its European Technical Sales team.
Jeroen Feldman
Assuming the role of Solution Manager dvLED, the company says that Feldman brings invaluable experience supporting indoor and outdoor AV installations across a broad array of markets.
These include retail, corporate and entertainment with music festivals, touring bands and football stadiums, including the Johan Cruyff Arena, home of Dutch giants AFC Ajax, along with shopping malls, boardrooms and large conference centres, among Feldman’s areas of expertise, PPDS says.
Based at PPDS’ Amsterdam head office and reporting to Jan Van Tieghem, Director of Technical Sales Support EMEA, Jeroen will play an integral role in supporting and ensuring the installations of PPDS’ growing range of Philips LED solutions across Northern Europe, with mission-critical environments, including security, surveillance and government, a key focus.
PPDS
The company highlights that Feldman’s arrival comes as PPDS continues to experience significant sales growth and expansion of its award-winning range of indoor and outdoor Philips LED solutions.
PPDS unveiled the latest addition to its Philips LED portfolio during InfoComm 2025 in Orlando, which included the 135” foldable and height-adjustable Philips Unite LED 6000 Series All In One range.
The company says the range is designed to combine next-level versatility, adaptability and energy efficiency with crystal clear visuals, the Philips Unite LED 6000 debuts a new foldable design together with an innovative motorised trolley for smarter storage and effortless height adjustments.
“A real testament”
Discussing his appointment, Feldman commented: “PPDS people are known for both innovation and the first class through sales support they aim to bring for partners and customers.
“What the company has achieved, still a relative newcomer in the direct view LED space, has been quite phenomenal and is a real testament to the teamwork that I’m now a part of.
“With my knowledge and background, I will be working to help the company to achieve its ambitions as a global leader in innovative LED solutions,” he concluded.
“His insights will be invaluable”
Jan Van Tieghem, now in his sixteenth year at PPDS, added: “PPDS is on the crest of a wave with LED and we’re continuing to invest both in our technologies and in our people.
“Jeroen has an extensive background and the qualities required to help elevate our indoor and outdoor direct view LED portfolio to even greater heights.
“His insights will be invaluable, in Europe and for clients around the world,” Van Tieghem concluded.
“Incredible opportunities ahead”
Jae O Choi Park, Head of Commercial for EMEA, PPDS said: “With our LED solutions already changing the game for sporting giants, such as Oracle Red Bull Racing, we see some incredible opportunities ahead.
“Jeroen is an important piece in a global jigsaw to deliver world-class solutions and unparalleled services to the global market.
“On behalf of the team, I welcome Jeroen to PPDS and wish him every success,” Park concluded.

