Genetec leads video surveillance market, according to recent reports
Eve Goode
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Genetec Inc has announced that it continues to lead the global video surveillance software market, according to reports from Omdia and Novaira Insights.
Omdia’s report
According to Omdia’s 2025 Video Surveillance & Analytics Database Report, Genetec retained its number one position worldwide in video surveillance software and is also ranked number one globally in the broader category that combines video surveillance software and Video Surveillance as a Service (VSaaS).
The Genetec long-term investment in open, scalable and cybersecure cloud solutions is also recognised in the newly introduced VSaaS category.
Growing customer adoption of Security Center SaaS, launched in mid-2024, has helped to propel Genetec into the top 10 globally for VSaaS, including a #4 ranking in the Americas, the largest and fastest-growing VSaaS market worldwide.
The company is seeing strong momentum across its unified VSaaS and Access Control as a Service (ACaaS) offerings, as security professionals increasingly seek unified, cloud-based deployment options.
Regionally, for video surveillance and for combined video surveillance and VSaaS categories, Genetec held the top spot in the Americas for the 14th consecutive year.
In EMEA, the company maintained its number two position, achieving the largest market share growth among the top 10 vendors and ranked number three in Asia Pacific.
“Faster adoption of new technologies”
Scott Foley, Senior Analyst, Physical Security, Omdia said: “The video surveillance market continues to see steady global growth, driven by rising security demands and faster adoption of new technologies.
“According to our research, Genetec remains a consistent global leader in the industry for video surveillance software, maintaining top market share and addressing customer needs with innovative products that meet the evolving needs of organisations worldwide,” Foley concluded.
Growth
Separate research from Novaira Insights also confirmed Genetec as the global market leader in total video surveillance software and service agreements.
The company was among the highest-growth vendors across both hardware and software in Novaira’s analysis.
“The best cameras”
Christian Morin, Vice President of Product Engineering and Chief Security Officer at Genetec Inc commented: “The Genetec philosophy has always been to offer customers more choice, not less.
“Organisations deserve the flexibility to deploy solutions exactly the way they want, whether it’s on-premises, in the cloud or a combination of both approaches – this applies equally to both video surveillance and access control.
“At Genetec, we develop solutions that give customers this freedom, including the ability to choose the best cameras, appliances and access control hardware for their needs without ever being locked into proprietary systems.”
Customer demand
Growing customer demand for solutions that enhance day-to-day physical security operations continues to drive technology adoption in this market.
For over 25 years, the Genetec product development strategy has focused on anticipating customer needs and delivering practical innovation, the company states.
The company’s consistent year-over-year organic growth reported by analysts demonstrates the strength of a steadfast commitment to open, unified systems, cybersecurity and privacy by design, to continually meet worldwide customer needs.
